"FD &C colors are considered safe by the FDA for use in food, drugs and cosmetics; most of the colors are derived from COAL TAR and must be certified by the FDA not to contain more than 10ppm of lead and arsenic; certification does not address any harmful effects these colors may have on the body; most coal tar colors are potential carcinogens, may contain carcinogenic contaminants, and cause allergic reactions."
How did anyone even think of using coal tar in foods? How did anyone think it was OK to use anything that could contain any amounts of lead or arsenic in our food? Now, how are we letting our children eat this? Tell FDA it is not OK. Stay away from it. Boycott.
If you want to read more about food additives, check out this great little book called "Food Additives: A shoppers guide to What's safe and What's Not." Great light reading.